As a newbie to search engine optimization (SEO) you must know that there is no magical way to rank your site on the first page of Google, Yahoo or Bing. Complex algorithms administer search engines, and it takes a lot of effort and time to “encourage” them that your page or website deserves one of the top spots.
Here are the three ways to boost your website on Google:
1. Page Titles and Description
One of the important aspects of SEO is Page titles. Precise page titles for low volume keywords can offer you a competitive lead in search results. The most significant characteristics of a page title are: every page needs to have a genuine page title that precisely describes the page’s content; needs to be descriptive and brief and help the user to know and understand what the page is all about.
Also, a page’s description meta tag is very necessary. It provides Google, users, and other search engines a quick review of what the page is all about. Google may decide to use a part of your page’s content or might select to show what you type in the description as snippets for your page.
In other words, it does not mean what you write in the description will show in the snippet. The instructions for writing a good description are: prevent repeating the title in the description; don’t add too many keywords; always give a unique description for all post, pages, products of your website; try to use the description as a mean to “advertise” your page to the reader so that they will click on your title and visit the page, and maintain the size between 150-160 characters.
2. Permanent Link Structure
The permanent link structure describes the format of URLS for individual or pages of a website. It is shown in the browser address bar and in the search result. Guidelines for optimized link structure are the following: use hyphens to separated the words that make up an Url; make URLs easy and simple to understand for users and engines; avoid lengthy URLs with irrelevant information and use words that describe what the page is all about but avoid keyword stuffing.
A breadcrumb is a set of links at the top of the page that aid navigation. Make sure that you have a breadcrumb in all your internal pages. If you are using WordPress, there are several free plug-ins to create a breadcrumb.