Believing you have known and read enough about posters and making them, you are now ready to create one. Before solely putting in mind the deadlines and all the details, do not forget to remember these four important tips for a poster design.
THE USER COMES FIRST
Perhaps, this is the most important tip to remember in a poster design. Before starting anything, ask the following questions to yourself: What is the purpose of this poster? For whom am I designing it? Am I promoting something? Am I trying to give information or instruction? Who are my audiences? This may sound nonsense, but having answers to these questions could actually lead you to have a design direction and a purpose.
If you are about to do a poster that’s promoting only a single item, be sure to make that one thing stand out and grab the viewer’s attention. If it has too many colors, textures, and stuff, or is being dragged down by congestion, your poster might not be as attractive as you want it to be. Here, you should be able to know the focus of your poster.
USE TEXT SPARINGLY
Because a poster is all about grabbing attention and catching an eye, trying to make a story with texts might not be interesting. To convey your message through the poster, rely on graphics and if the need to use texts is already felt, be sure to use them sparingly, distributing the texts all over the graphics and separating them for a wider view.
Literally, you are thinking about a poster. A poster is big. Think big! For example, your resolution: If you are going to have a 20 x 20-pixel gif for your logo and blowing it up in a 200 x 200 inches printout, it will not work. It’s definitely going to be blurry. With this, all you have to do is start on with large images and work on your layout, making sure everything is already perfect for a poster before sending them to print.