What most writers think about when writing for web content is, their viewers or readers. A potential customer is automatically on the mind, thinking about a strategy that would lead him to click the text you own. And this is, in fact, a common mistake. Writers often treat their audience like ordinary readers of a printed text when in reality, printed and web-published texts are totally different. To help you develop a type of strategy that works for most people online, here are a few tips on how to make a persuasive web content:
REMEMBER: YOUR WEB VISITORS ARE WILD ANIMALS!
People who are visiting your website are like wild animals unendingly searching for the next meal. The search for the next product to buy or service to avail seems to be never ending because the market displays hundreds or thousands of them. People who visit your site will think about two important matters: Are they at the place where they could find what they are looking for? And how easy or hard can they find this in your site? Like a hungry wild animal, your potential customer doesn’t like to waste much time in looking for something online.
THE MOST IMPORTANT ONES ARE PUT FIRST!
Remember that writing on the web and in a paper are two different things. In papers, you first explain what you are going to discuss and then you go through the discussion proper. In writing over the web, the most important points come at the top of the content. For example, you are looking for a maroon mattress. You then arrive to a page where they sell all kinds of mattresses, and then you want a search box so you can easily find that specific mattress you are looking for. Additionally, there is what we call an inverted pyramid: the most newsworthy comes at the top first, wherein even if they’ll only get to read the first paragraph, they will be able to understand the bigger picture.
SIMPLICITY IS THE KEY!
Avoid being too much clever or creative with your content. Simple statements are what always work best. Remember, your reader doesn’t have ample time. He’s in a hurry to check out what can be good for him, and hangs on to every word you write. Never make too clever phrasing which requires people to think too much.