If you are starting a small business you probably have a limited marketing budget and you have to compete with a lot of small and established brands or companies (not to pressure) but that’s totally fine.
Because of the nature of the online commerce today, small businesses are left with no choice but to compete with established corporations that surely have big business marketing budgets.
Nevertheless, thanks to the internet, small businesses can now contend on the same playing field with the big companies and that is through online marketing. However, there are a lot of comments that small business owners give when they hear online marketing saying that online marketing is useless and ineffective.
The fact is that a company will not gain online customers or even in person customers if they do not have a strong online presence since almost all transactions and social activities today are done online. To support this, there are almost five billion Google search every day and more than one billion users of Facebook. What’s good in online marketing or advertising is that you can specify your target demographics to reach people of your preferences and basically reach more people than you could imagine.
Online marketing is, in fact, a requirement especially for small business to rise. Here’s why:
1. Go-to Online
When people hear a new business today, they immediately look it up online either in a website or social media accounts to find out more. Basically, people today are dependent to online for information like your address, store open time, prices and products etc. and they expect you to have a website or a page. In fact, people base your legitimacy if you have the presence online.
2. Play your competitors game and BE GOOD!
You surely have a lot of competitors out there who are now starting to build their online presence real good and you might have missed great opportunities there. Make sure that you establish your website and social media accounts and that you are actually engaging and interacting with your audience and customers. Turn those visitors to customers and grow!
Online marketing is definitely important for small businesses to grow and not to mention that it is the most cost-effective way to increase your customers, profit, and brand presence. Remember that customers are now online making online marketing a must-have!