Typography: An Essential Key in Content Marketing

Typography: An Essential Key in Content Marketing

One major way of generating leads, sales and profit for a company as well as retaining customers and attracting new clients is through content marketing. While it is true that the content itself is important, there is still one important aspect that we should not overlook: typography. Although this isn’t considered that much, it undoubtedly plays a significant role in strengthening and highlighting the central message of your content.

 

Typography, in the most basic concept, is the arrangement of texts in a document or a page. It can also be referred to as an art that can be creative and innovative. Typography also helps enhance the theme of the content as it adds personality, increase idea emphasis, imply emotion, reinforce a thought or craft aesthetic appeal.

 

While others may think typography is the simple font and color of how texts appear, it does not end only there. To give you a wider view of what this is all about, here are the elements of typography:

· Typeface: This refers to the name of the text style and is probably the most straightforward element of typography. Basic typefaces include Arial, Georgia, Calibri, etc.

· Font: This refers to the style that the letters are designed in. Times New Roman, Cambria, Arial, are included here. This is actually referring to both the type face and the specific style, with the typeface’s width and height. To make it clear, for example, Calibri is a typeface and Calibri, 12, Bold is a font.

· Tracking: This refers to the spaces between the characters, also known as letter spacing and is set at standard. But could, of course, be adjusted to affect text density.

· Kerning: This is almost the same to tracking just that this refers specifically to the space in between letters and characters.

· Line Length: From the name itself, this refers to the length of the text running from left to right, horizontally on the page.

· Leading: this refers to the measurement of the distance between a line of text and another line below it and directly above it.

 

Typography is important because it influences how your page reads. It can also have a positive impact when done correctly and makes a bad impression when done at a mess.

Important Points to Remember in Social Media Marketing

Important Points to Remember in Social Media Marketing

In social media marketing, it is important to get the most out of your efforts. Because this has been a common way of promoting a business due to its multiple benefits, one should make this as important as any other marketing strategy and techniques. Here are some key points you should remember in social media marketing:

 

1.  It’s all about the permission

Always remember, every single thing you do on social media is based on permission. You cannot tell the audience to like your posts, reply to your messages or interact with you, but you can do something to convince them to do such. You may ask them to retweet or repost what you have posted, but it is actually their own decision whether or not they will follow you. Your content, however, would do the trick.

 

2.  Add to focus: Customers, Leads, and Prospects

Other than focusing on your web page and all that’s essential in your marketing strategy, it is also important that you prioritize to mind the people who are going to view your work. Note that it is less of you talking about why your offer should be taken and more of the content you offer your audience because that’s what would ‘speak’ to them. Choosing the right approach to your target viewers creates a big impact on how they would react. If you are engaging and your audience feels welcome, they would most likely stick with you and even promote you on social media.

 

3.  Realize real-time Marketing

Reaching audience in real-time business has always been easy through social media. From there, you’ll be informed of all the latest news, events, announcements and matters that can be discussed. Always search and research in advance and know the right timing. Posting at the right moment allows you to capture more traffic and get a productive discussion with others.

 

4. Stand out from the confusion

Due to the multiple values, the social media can represent, there would surely be a rise of chaos. When a subject is at its peak of discussion, you’ll realize how congested the social media is. Records tell that about 2,314 tweets are sent per second. And that’s how crowded the social media is. Given that, try to identify what others are not doing, throw a unique opinion, or do something that would make you stand out from the rest of them.

3 Main Reasons Why Your Content Is Not Shared

3 Main Reasons Why Your Content Is Not Shared

Content marketers primary aim is to provide informative articles and be able to generate more shares. You probably know the reason behind this. Shares would mean probable returns of investments, turning an audience into paying clients and driving traffic.

If your efforts are not giving you your expected results, might be you are doing your marketing the wrong way. Though there is no guaranteed procedure or solutions on how to get success, you have to know what could have been the problem. So here are the top 3 main underlying issues on content marketing failures.

Wrong Audience 

You have to get into the loop of the right audience for your niche. Know who’s going to be more interested in your contents, the demographics and if there are competitors who already targeted the niche. It is useless or impossible to get shares if you aren’t on the right loop.

Next thing you have to do if you already are in the right phase in regards to audience targeting, you have to provide them the right topics. However, there are still specific requirements n presenting your contents to them. First, it has to be original. Second, they must be powerfully appealing. Show your contents to them in a fresh, intriguing manner so that you will get a positive response from them.

Moreover, you have to your originally fascinating articles in the right voice to the rightful audience. Use a language that suits your audience tastes and understanding. Here, you should be able to claim that you know the topic very well and cater what your audience expects from you.

Lastly, you have to distribute your contents to the right channels. Maximizing your audience is not merely cut in identifying your audience but is completed through the identification of the proper channels to submit those as well. Research channels where your audience will likely to use.

Wrong Content Structure

Another problem that you must take note of is the structure of your contents. It might not be simply good enough to be a share-worthy article.

You must provide value. Put in mind that you should present it in original and appealing manner. It is when you are able to say that after reading your audience should know something out of it.

Article formats should also be significantly considered. There are instances where you have to present your topic in a short content format, and that is fast to read and easy to pick up.

Wrong Logic Presentations

You might not be getting shares because your share buttons are not recognizable or easily seen. Make these share buttons prominent and show counts of shares. This will tell your audience that there are many other people interested and has been informed by your article. You must continually inform them and engage with them to make the connections alive and working.

Assess your marketing efforts and address these problems altogether. In time you will notice an increase in your content shares.

Honestly, it won’t take you just a night to do this. But continues and careful measurements of your article performance can give you the expected changes. Be consistent in your implementation to make your social audience grow.