Because technology is now being used in business to reach a wider scope of audiences and potential customers, being in the world of social media optimization has seen to be important in widening your business. While this is now a trend, many are still confused with Search Engine Optimization or SEO. In this article, we are going to clear everything in your heads as we further discuss Social Media Optimization.
Search Engine Optimization or SEO is basically the method or technique used to escalate a website’s position and rank on search engine results pages or SERPs on Google, Yahoo, Bing, and the likes. If you want to get customer traffic to your website and grow your sales revenue, it is helpful to develop an SEO strategy for your business. To help you get started on having your first SEO strategy development, a little background on understanding search engines will follow. First off, an example of a search engine is Google. It uses metrics in order to rank organic search website placements.
The main objective of a search engine is to give fair results that would give information you are looking for in the quickest and most accurate way as possible. To do this, the search engines must have the ability to recognize all the important information online and rank them according to the quality of relevance. There are actually a lot of factors involved when search engines do the website ranking in an organic search. Yet, it is very amazing that they can do all the analysis and rankings in as fast as 0.5 seconds. Therefore, the actions you do in optimizing your website will have a definitely significant effect on your SEO rankings. H1 tags, words used in website meta description, keyword density, content, backlinks, and permalinks are just some of the components that you should consider if you want to boost your ranking.