How to Create an Effective Product Label

How to Create an Effective Product Label

What is a product label? What is the importance of a product label? Why do we need a product label? How to create an effective product label? These are some of the common queries we have when putting up a business. The product label is a material which may be a written or printed information or symbols that talk about the item. Having a product label is essential for it would be helpful for the customers to remember your product and its uniqueness.

Here are some of the outlines of some aspects of creating your effective product label:

• Choose a software – Use the right software that will be able to reach the quality of the label you are going to make, such as Adobe InDesign, Adobe Illustrator and Microsoft publisher, these are some of the software that contains good graphics.

• Color – When choosing a color, always make sure to choose one which is related to your product and also would catch the attention of your targeted customers. Example, if your prospective customers are babies or children, you may use primary colors like blue, yellow and red.

• Font – Font choices are important and you be careful when choosing one. Don’t just settle for common font and use a font which is classy and catchy. One of the things you should consider is that your chosen font should be readable.

• Image – Use an image that is related to your product.

• Contact Information – You may also include your contact information for any inquiries customers may have.

• Name – Lastly, do not forget to include the name of the company or the name of the product on your product label. You don’t want to leave any confusions with the customers on what’s the name of the product.

So, there you have it. This covers the basic elements on how to start making your own product label. Don’t forget to leave some comments.

Typography: An Essential Key in Content Marketing

Typography: An Essential Key in Content Marketing

One major way of generating leads, sales and profit for a company as well as retaining customers and attracting new clients is through content marketing. While it is true that the content itself is important, there is still one important aspect that we should not overlook: typography. Although this isn’t considered that much, it undoubtedly plays a significant role in strengthening and highlighting the central message of your content.

 

Typography, in the most basic concept, is the arrangement of texts in a document or a page. It can also be referred to as an art that can be creative and innovative. Typography also helps enhance the theme of the content as it adds personality, increase idea emphasis, imply emotion, reinforce a thought or craft aesthetic appeal.

 

While others may think typography is the simple font and color of how texts appear, it does not end only there. To give you a wider view of what this is all about, here are the elements of typography:

· Typeface: This refers to the name of the text style and is probably the most straightforward element of typography. Basic typefaces include Arial, Georgia, Calibri, etc.

· Font: This refers to the style that the letters are designed in. Times New Roman, Cambria, Arial, are included here. This is actually referring to both the type face and the specific style, with the typeface’s width and height. To make it clear, for example, Calibri is a typeface and Calibri, 12, Bold is a font.

· Tracking: This refers to the spaces between the characters, also known as letter spacing and is set at standard. But could, of course, be adjusted to affect text density.

· Kerning: This is almost the same to tracking just that this refers specifically to the space in between letters and characters.

· Line Length: From the name itself, this refers to the length of the text running from left to right, horizontally on the page.

· Leading: this refers to the measurement of the distance between a line of text and another line below it and directly above it.

 

Typography is important because it influences how your page reads. It can also have a positive impact when done correctly and makes a bad impression when done at a mess.