The Different Types of Virtual Assistants

The Different Types of Virtual Assistants

Since the evolution of the internet, many have been offering secretarial services from home. This is known to be a Virtual Assistant. Today as the world progresses with technology, many tasks are being demanded to Virtual Assistants. And because we are undeniably not all-knowing, Virtual Assistants have fallen on different categories in accordance with the type of service they can offer. Here are some types of Virtual Assistants that can be classified according to the different specialty they belong:

 

Digital Marketing or Social Media

Generally, digital marketing covers a wide scope, but most VA’s narrow down to social media only. There are VA’s who implement your strategy and write their content or help you with your strategy and leave the content making to you. VA’s for digital marketing includes the task of doing content research, finding quotations, looking for engaging questions, making images, monitoring statistics, forwarding newsletters, and others.

 

Technical/WordPress

VA’s for this field out stands in setting up emails, fixing technical errors, making website back up, and doing other technical stuff. Many are focusing on WordPress alone, but there are also those that make their way around anywhere in the internet and online marketing systems such as SimplyCast, OptimizePress, Infusionsoft, and much more.

 

Administrative/Generalist

Where the term Virtual Assistant originated, this is one of the most common types of VA’s we can find. These VA’s are tasked to manage all administrative duties and secretarial duties which cover organizing appointments, handle emails, format documents, organize travel including itineraries, update expenses, send invoices, and etc.

 

Graphics

Virtual Assistants can also be Graphic Designers, one who creates eye-catching images for social media presentations with more branding depth. They utilize software that is designed for just a specific purpose, designing. Their finish products include flyers, brochures, magazines, layouts, and others.

 

Product Launch

There are Virtual Assistants who focus on online business that launches new products or programs. They also interpret sales funnels and do everything for a successful launch.

 

No matter the diversity of these Virtual Assistants is, they share one goal and that is to provide you with all-around and excellent service while utilizing team strength and best skills.

Powerful Reasons Why You Should Start Using Video Marketing Now

Powerful Reasons Why You Should Start Using Video Marketing Now

 

The core of a business generally lies on the force of advertising, and it is undoubtedly obvious nowadays that video marketing is one of the newest and most common medium of promotion. Some may doubt, but many have said that using videos for promoting business is always worth the try. It is worth it not because everyone has been using it, but because it is the most adaptable and cost-effective digital marketing tool. To provide you with the benefits of using video marketing, here are some of the reasons why you should start using this strategy right now.

 

1.       Videos boost conversion and sales. Seriously speaking, videos make money. Adding a video on your landing page brings the conversions to up to 80%. Videos can also lead to direct sales. Most people who are contented of a certain explainer video about a certain product tend to buy it.

2.       Videos show great ROI. According to statistics, more than 75% of businesses claimed that videos provide a good return of investment. Although videos are not the easiest or the cheapest thing to have, there is no room for worries because videos pay off big time! Another thing you should remember is that your videos do not necessarily need to come perfectly. What matters most is the content of the video.

3.       Videos build trust. Similar to any relationship and partnership, trust builds the foundation of conversions and sales. Here, you can stop selling and just letting people come to you by giving then full and exact information of your product or service. Videos ignite emotions and engage us; promotional videos can also foster trust by using a strategy that produces a sense of individual approach.

4.       Google loves videos. Through videos, visitors would more likely spend too much time on your site. Thus, this would give your website longer exposures and will give signal to the search engine that your site has a good content.

5.       Video appeals to mobile users. Today videos and mobiles go hand in hand. Over time, the percentage of mobile video view has increased significantly. Because the number of mobile users are also increasing through time, having a video for your business would definitely increase its exposure.

Learn the Basic SEO Starter Packs

Learn the Basic SEO Starter Packs

Business nowadays seems to get faster when in the internet. Web sites should make SEO or Search Engine Optimization. This is a way of trying to get your site as high as possible on Google and other search results.  Basically, SEO means finding different ways to increase the appearance of your site in web visitors. SEO just means more traffic to your site. Here are a few basic tips for SEO to get you started:

 

1.       Monitor where you stand: You will be clueless if your SEO works are effective unless you monitor your search standings. There are actually tools to help you keep an eye on your rank so you won’t be misled.

2.       Keywords and more keywords: be mindful of placing the right keywords throughout every portion of your site. The titles, content, URLs, and image names. Treat the keywords to be as search terms. That’s how someone would be looking for information about a certain topic. The two most important spots for a keyword to appear are on the title tag and the page header. Be strategic in using and putting your keywords.

3.       Link back to yourself: One basic strategy for SEO is to integrate internal links to your site; an easy way to boost traffic to your pages. Make it a standard to frequently link back your archives in every creation of a new content.

4.       Create a sitemap: A sitemap is a page that consists of a list and link of all the other major pages in your site. This makes it easier for spiders to search your site.

5.       Look for friendly URLs: URLS should be search – engine – friendly by having clear keywords. By this, your website would easily appear in search results.

6.       Image descriptions: Because spiders can only search for texts, make your words associated with your images. They should be as descriptive as possible. The visible texts around your images are important for SEO.

7.       Content: Updated and fresh. These are two words that describe your content if your want to have an increasing traffic on it.

8.       Social media distribution: One essential SEO strategy is to distribute links to fresh content on your site on appropriate social networking platforms.

9.       Link to others: Another way to improve traffic on your site is to develop relationships with other sites and link yours to them.

How to Have a Powerful Video Marketing Strategy

How to Have a Powerful Video Marketing Strategy

We all have been thinking that Video Marketing should always come costly. Well even with just a budget but with the right strategy, you can be on the right path to a successful marketing plan that’s continually working. At this point, you must have already realized that using video is a good decision to engage your audiences. But how do you get started? Let’s remove the guessing part in the equation and focus on what you should primarily consider in building a video marketing strategy.

 

Dedicate Assets

Everyone definitely worries about the budget, and we always strive to do more out of the less that we have. However, in video marketing, we do not have to spend such a huge amount at once. Think about producing jut enough content for different times in a customer’s needs where you can just release a new video after a week or two. It may seem to be excessive, but this is one way of dedicating your assets without having to break the bank.

 

Determine the Story

A good organization does not run out of a potential video content. Think about who the viewers are, and determine what they want to know about you or your business. For beginners, the first few videos can be an introduction about what your company is; who you are; and what you can offer. Next, campaign videos are important. They should be fun and entertaining, especially when you are trying to make them see a product demo. See to it that you video is made in such a way that you can educate them and build their trust in an easy and fast manner.

 

Show more than Products

One good factor to get people’s attention to your business is by showing not just the product. You can involve happy customers by featuring their success stories, or you can let your partners, coworkers, or staffs talk about why they worked with you.

 

Keep it Short

As any filmmaker would tell, editing is the toughest part. You may be thinking that everything in the company and the business is great, and having to compress everything in just a minute of presentation gives no one justice. Sadly, viewers only have a short span when it comes to giving attention, especially in the beginning of a presentation.

 

Refrain from Fading to Black

Usually we see videos that fade to black at the end of the presentation. In video marketing, you can provide a call to action, or other related studies about your presentation, or maybe you can leave them with a question to ponder to help gauge interest.

 

Be Smart about your Audience

People usually think twice about where to upload the videos – whether on YouTube or on your own site. To be safe that people could view our presentation wherever they are, you can actually add videos on both choices.

 

Measurement and Analytics

Keep track of your videos as to how they are viewed and how viewers engaged with them. Though this, you will be able to know whether your videos are working or not.

Here’s How to Make that Social Media Marketing Effective

Here’s How to Make that Social Media Marketing Effective

Social media marketing has been a common and easy way to run and promote business today. Here is where we find most of the people spend their and it is indeed a great idea to make use of this opportunity to engage in business. If you are heading to making an effective social media marketing, here are a few guidelines on how to make it successful.

 

What’s the Goal?
Everything you do in your social media strategy should answer or meet the goals you set. Basically, you cannot determine what to do without knowing why you are doing it. Focus on what your company’s overall needs are and think on how to fulfill them by way of social media. If you are thinking about having a lot of goals, it is best recommended that you choose two primary goals and two secondary goals, as having too much usually ends up to having no achievements.

 

What are the Objectives?
Set marketing objectives as goals aren’t really that useful when you fail to set specific parameters that define when one is already achieved. In having this, you can use the SMART approach: make it Specific, Measurable, Achievable, Relevant, and Time-bounded. Above all, choose objectives that are possible and achievable.

 

For whom are these?
Identify the ideal customers. Most cause of low engagement on social profiles of businesses is an inaccurate ideal customer profile. Define and target the right people, in the right places, with the right messages. When you know your audience so well, it would be easier and cheaper to target them on social media.

 

Add more of your knowledge!
In social media, doing research for you competition is very important because it not only keeps you updated of their activity, but it also helps you generate successful strategies into your own efforts; when you research, pay attention on how a post is done and on how they response to people’s reaction.

 

Don’t forget the Channels and Tactics!
In most cases, businesses would create accounts on social media sites, without considering which one would give the most returns. This can make you was your time in the wrong place. To avoid this, use the information you had on having the ideal customers and from that, you will determine which platform best fits you.

 

So how would you do it?
Content and social media should always come together, without a great content, social media is senseless and without social media, only a few will know about your content. Remember the three basic components: content, time, and frequency of posting.